AppsFlyer Raises More Than $1 Billion From Meta, Google, Unity and Moloco at $2.7 Billion Valuation
AppsFlyer, an independent mobile-ad measurement company, has raised more than $1 billion from Google, Meta, Unity and ad-tech firm Moloco in a financing round that values the company at $2.7 billion.
Eric Seufert, an independent mobile-advertising analyst, wrote that AppsFlyer is central to measurement workflows across a substantial portion of the app ecosystem and that the financing may place the company beyond the reach of likely acquirers, helping preserve its neutrality.
From the sources (4 posts)
@eric_seufertAppsFlyer is too big to let fail During the Panic of 1907, the banker John Pierpont Morgan organized a rescue syndicate of National City Bank, First National Bank, and other large New York banks. The crisis is often cited as an early examp
@eric_seufertI did not see that coming: AppsFlyer raises >$1BN from Unity, Moloco, Google, and Meta. They seem to be treating AppsFlyer like a utility, pushing its valuation to $2.7BN, likely beyond what any interested party would be willing to pay to
@calcalistechAppsFlyer has raised more than $1 billion in a financing round including Google, Meta, Unity and Moloco that values the company at $2.7 billion. Read more:
@danprimackExclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity