OpenAI Relies on Consumers as Revenue Miss Raises Ad Pressure

OpenAI remains heavily dependent on consumers, according to current forecasts cited by The Information, highlighting the importance of expanding advertising revenue. The focus on ad growth has become more urgent after the company missed an internal revenue target in the first quarter.

The Information said the revenue miss followed earlier ChatGPT user-growth shortfalls, adding to pressure on the company to broaden its revenue base beyond consumer demand.