FIFA Launches Sale Of Minority Stake In $20 Billion World Cup Commercial Entity
FIFA will sell a significant minority stake in a newly created commercial entity valued at about $20 billion, according to people familiar with the matter. The governing body is moving to capture direct revenue from commercial operations tied to this summer’s World Cup.
FIFA President Gianni Infantino is reviewing the transaction, which insiders have characterized as a potential disruption to the sport’s traditional funding model. The stake sale targets private investment to finance the tournament’s commercial business ahead of the next global cycle.
From the sources (3 posts)
@ftFT Exclusive: Fifa is planning to sell a significant minority stake in a new commercial entity valued at about $20bn, as it seeks to cash in on the success of this summer’s World Cup, according to people familiar with the matter. https://t.
@ftFifa plans stake sale in new $20bn commercial vehicle
@telefootball🚨 Gianni Infantino, the president of Fifa, is reportedly considering selling stakes in the World Cup to private investors in what has been labelled by insiders as a “nuclear bomb” for football @Tom_Morgs has the details ⤵️