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FIFA Launches $15 Billion Sale of Minority Stake in $20 Billion World Cup Commercial Vehicle

businessmergers-acquisitionssportsrumors 6 posts · 5 accounts

FIFA is preparing to sell a minority stake to private investors in a new $20 billion commercial entity housing the World Cup’s television and sponsorship rights. The transaction is valued at approximately $15 billion, according to people familiar with the matter.

The structure would allow the governing body to retain majority control while monetizing this year’s tournament. Discussions have involved Trump-linked investors, with Joshua Kushner of Thrive Capital expected to lead the buyer group. The European football regulator UEFA has opposed the proposal, and FIFA President Gianni Infantino could later assume a highly paid commissioner role under the arrangement.

From the sources (6 posts)

@ft

FT Exclusive: Fifa is planning to sell a significant minority stake in a new commercial entity valued at about $20bn, as it seeks to cash in on the success of this summer’s World Cup, according to people familiar with the matter. https://t.

@ft

Fifa plans stake sale in new $20bn commercial vehicle

@telefootball

🚨 Gianni Infantino, the president of Fifa, is reportedly considering selling stakes in the World Cup to private investors in what has been labelled by insiders as a “nuclear bomb” for football @Tom_Morgs has the details ⤵️

@moreperfectus

FIFA president Gianni Infantino is now planning to sell stakes in the World Cup to private investors. Critics say the scheme could ruin the sport. It could also potentially earn him tens of millions of dollars, per @martynziegler.

@sophiacai99

FIFA becomes even more entwined with the Trump family. Jared Kushner’s brother Joshua Kushner (Thrive Capital) is expected to lead FIFA’s proposed investor group, per @martynziegler

@marionawfal

FIFA boss Gianni Infantino is trying to sell a chunk of the World Cup’s commercial rights to private investors for around £15B He’s creating a new company to own the TV deals, sponsorships and all the money-making bits, then selling a mino

Preview built on a synthetic news corpus (16 weeks, Apr–Jul 2026). Impact calls are model reads, not price data.

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