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Adidas Slides Record 17% After Q2 Profit Miss Overshadows Sales Upgrade

businesscompany-earningsstocks 3 posts · 3 accounts

Adidas shares fell a record 17% after the company reported a second-quarter profit miss that disappointed investors.

The earnings shortfall overshadowed a recent upgrade to sales forecasts, highlighting a mismatch between improved top-line guidance and weaker profitability.

From the sources (3 posts)

@arjourdan

Adidas shares slide record 17% as profit miss taints sales upgrade

@zerohedge

ADIDAS SHARES FALL 16% AFTER 2Q EARNINGS MISS ESTIMATES

@firstsquawk

ADIDAS SHARES FALL 16% AFTER Q2 EARNINGS MISS ESTIMATES

Preview built on a synthetic news corpus (16 weeks, Apr–Jul 2026). Impact calls are model reads, not price data.

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