Amazon Makes AI Shopping Assistant Alexa Default To Protect $72B Ad Revenue After 2025 Use More Than Doubles
Usage of Amazon's AI shopping assistant more than doubled in 2025, with over half of shoppers now open to AI handling the entire buying process.
The company is making its Agentic Shopping Assistant on AWS the default feature on Amazon and Alexa to protect its $72 billion advertising business from rival agents bypassing sponsored listings. Years of personalized recommendations and voice assistant integration have helped integrate the technology into routine retail behavior, the company noted.
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@stocksavvyshay$AMZN says AI shopping assistant use “more than doubled in 2025” with over half of shoppers now open to AI handling the entire buying process. Making its own agent the default across Amazon and Alexa helps protect its $72B ad business from
@stockmktnewzAmazon $AMZN just said this: "AI shopping assistant use more than doubled in 2025, and over half of shoppers are now open to AI handling the entire buying process."
@polymarketmoneyJUST IN: Amazon reveals AI shopping assistant use “more than doubled in 2025” with over half of shoppers now open to AI handling the entire buying process.
@awsnewsroomAI shopping assistant use more than doubled in 2025, and over half of shoppers are now open to AI handling the entire buying process. Years of Alexa and personalized recommendations have helped make AI in the shopping journey feel natural.