Orange Juice Raises $40 Million for Bitcoin-Backed Holding Company to Acquire Cash-Flowing Businesses
Lyn Alden’s Orange Juice raised $40 million to launch a permanent capital holding company focused on acquiring cash-generating businesses, supported by a Bitcoin treasury.
Developed over the past year by Jeff Booth, Ian Pitt, Ruben Zweiban, and Adrian Steckel, the entity provides an alternative ownership transition path for business founders.
From the sources (3 posts)
@bitcoinmagazineJUST IN: 🇺🇸 Lyn Alden's 'ORANGE JUICE' Raises $40 million to launch a permanent capital holding company backed by a BTC treasury 👀 "It’s a company that acquires, improves, and permanently holds cash-flowing businesses, backed by a bitcoin
@nico_lechugaBuilding a business takes decades. Founders deserve more than one path when it is time to transition ownership. That is why for over a year, @JeffBooth @1andipitt @LynAldenContact @ruben_zweiban @adriansteckel, have been working on @orangej
@orangejuice_btcWhen the juice is worth the squeeze. Introducing ORANGE JUICE! A company that acquires, improves, and permanently holds cash-flowing businesses, backed by a Bitcoin treasury 🍊🔥