US Prime Day Online Spending Hits $26.4 Billion, Beating Adobe's Forecast
U.S. online spending during Amazon Prime Day reached $26.4 billion, exceeding Adobe's forecast of $26.3 billion for the retail event. Total spending across all retailers climbed 9.3% year over year, according to Adobe, which tracks visits to retail websites to compile the data.
The broader ecommerce gain offset a decline in Amazon's specific draw, as the average household spent $143 on the e-commerce giant during the sale, an 8.3% drop from last year according to consumer research firm Numerator. Meanwhile, buy-now-pay-later services accounted for 6.6% of all orders, according to financial data cited by Allday Stocks.
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@allday_stocksAmazon Prime Day Online Spending Tops Expectations • U.S. online spending across all retailers reached $26.4 billion during Amazon ($AMZN) Prime Day, exceeding Adobe's $26.3 billion estimate • Total spending increased 9.3% year-over-year •
@polymarketJUST IN: U.S. online spending during Amazon Prime Day hit $26,400,000,000.00, beating Adobe’s forecast.
@businessTotal spending for the period was up 9.3% from last year’s Prime Day sale held in July, according to Adobe, which tracks visits to retail websites