Minerva Raises $20 Million Series A Led by 8VC and Lingotto for AI Marketing Platform
Minerva said it raised a $20 million Series A led by 8VC and Lingotto and launched an AI marketing platform developed in collaboration with OpenAI. The company said the product lets brands run AI-powered customer segmentation and personalized campaign actions using data on more than 270 million customers.
Minerva said the platform can help marketers find prospective buyers based on signals such as searches for luxury handbags, while keeping those actions within permissions set by clients. The pitch is to give brands more direct access to customer-targeting data and automation without relying entirely on large advertising platforms.
From the sources (5 posts)
@therealdansaediAI can now read your customers' minds. We raised a $20M Series A lead by 8VC & Lingotto to build this. Introducing Minerva, built in collaboration with OpenAI:
@therealdansaediMeta knows everything about your customer, but they keep that data for themselves. Minerva democratizes data on over 270M+ customers built by Wall Street Quants over the last 3 years When a customer searches for “luxury handbags”, our age
@therealdansaediWith Minerva, you can run AI-powered segmentation and hyperpersonalized campaign actions across your data, but ONLY within the exact permissions you set.
@packymI've known Daniel A. Saedi for ~25 years, since before the fancy A. in his name, and have wanted to invest in him for as much of that that I've known investing was a thing. Finally got to do it with Minerva, which you should use if you wa
@jtlonsdaleRT @TheRealDanSaedi: AI can now read your customers' minds. We raised a $20M Series A lead by 8VC & Lingotto to build this. Introducing M…