Cracker Barrel Names David Deno New CEO Starting Aug. 10, Replacing Julie Masino
Cracker Barrel has named David Deno as its new chief executive officer, succeeding Julie Masino. Deno, the former chief executive of Bloomin' Brands, will officially assume the role on August 10, 2026.
Masino will step down next month and remain with the restaurant chain as a company advisor through October. Her departure follows a 2025 branding overhaul that reworked the company's logo and triggered significant customer backlash.
From the sources (20 posts)
@wsjBreaking: Cracker Barrel said Chief Executive Julie Masino is stepping down. The company had been targeted by activist efforts.
@nypostCracker Barrel CEO Julie Felss Masino steps down after 'woke' rebrand sparked backlash from customers - and even Trump
@yahoofinanceRT @BrookeDiPalma: Breaking news this morning from @CrackerBarrel : Former Bloomin' Brands CEO David Deno is the new CEO, effective August…
@justthenewsCracker Barrel CEO behind botched rebrand to step down
@yahoofinanceCracker Barrel names a new CEO. David Deno will be the chief executive starting August 10, 2026.
@axiosCracker Barrel CEO is out after MAGA backlash
@kalshipoliticsBREAKING: Cracker Barrel CEO Julie Felss Masino is out after MAGA backlash (Axios)
@collinruggNEW: Cracker Barrel CEO Julie Felss Masino to step down just one year after the company’s disastrous rebrand. Masino oversaw the company’s axing of Uncle Herschel and their restaurants’ iconic tchotchkes. “The feedback's been overwh
@polymarketBREAKING: Cracker Barrel CEO Julie Masino steps down following criticism from consumers over the restaurant’s "modernization" push.
@polymarketmoneyBREAKING: Cracker Barrel CEO Julie Masino steps down following criticism from consumers over the restaurant’s "modernization" push.
@cnbcCracker Barrel CEO steps down a year after logo debacle
@zerohedgeCracker Barrel Dumps CEO After Woke Logo Fiasco
@yahoofinanceCracker Barrel CEO Julie Masino is stepping down and being succeeded by former Bloomin' Brands CEO David Deno.
@seanmdavCracker Barrel’s closing stock price the day Julie Felss Masino was named CEO was $97.48. On Friday it closed at $53.71, which means its incompetent woke CEO destroyed nearly a BILLION DOLLARS worth of the company’s market cap. https://t.co
@jackposobiecCracker Barrel CEO steps down after 'woke' rebrand attempt as company changes direction
@businessCracker Barrel Old Country Store named David Deno the company’s new chief executive officer, replacing Julie Masino, who recently fought to help the brand recover from political backlash over its 2025 rebranding
@marionawfal🇺🇸 Cracker Barrel CEO Julie Masino is out, a year after a $700m rebrand that axed Uncle Herschel from the logo, triggered a huge backlash, drew a Trump post telling the company to reverse, and wiped ~$100m off its value in days. She says a
@macroedgeresCracker Barrel CEO Julie Masino to step down after branding debacle #MacroEdge
@cnnJulie Masino will leave her role as CEO next month and stay on as a company advisor until October, Cracker Barrel said.
@kalshiJUST IN: Cracker Barrel CEO resigns