OpenAI Pitches AI Advertising to Cannes Marketers Ahead of IPO
OpenAI unveiled an advertising product to marketers at the Cannes Lions International Advertising Festival, pitching technology that uses AI to generate and optimize advertisements. The tool is part of a commercial strategy to monetize ChatGPT’s hundreds of millions of monthly active users by integrating ad placement and automated performance testing directly into the platform.
The company told investors it envisions the advertising division growing into a $100 billion business by 2030, according to reports. The pitch highlights OpenAI’s effort to establish a high-margin revenue stream before an anticipated initial public offering, which has been valued at as much as $2 trillion. The Information noted that while the automated ad tools promise to speed up campaign testing, industry buyers may question consumer receptiveness to clearly AI-generated advertisements.
From the sources (8 posts)
@firstsquawkOPENAI PITCHES CHATGPT ADS TO CANNES MARKETERS AHEAD OF IPO – FT
@ftOpenAI pitches ChatGPT ads to Cannes marketers ahead of IPO
@cointelegraph⚡️ JUST IN: OpenAI makes its Cannes Lions debut, pitching ChatGPT ads and its Codex tool to marketers as it looks to build a multibillion-dollar ad business ahead of its IPO, per FT.
@lukolejnikOpenAI told investors that it could grow advertising into a $100bn business by 2030. The solution: ads, and a promise of “something brand new to the market.” The pitch is (?) hundreds of millions of free ChatGPT users see ads, ads subsidi
@campaignmagOpenAI ‘clearly in the ad business now’ as it reveals future plans
@techmemeOpenAI debuts at Cannes Lions, pitching its new ChatGPT ad business and Codex to marketers, as it tries to build a multibillion-dollar business ahead of an IPO (Financial Times) (Visit Techmeme dot com for the link and full context!)
@brianroemmeleOpenAI commercial for the new ad product that dropped today!
@theinformationOpenAI is pitching AI-generated advertising as the next step in marketing automation. The promise is that advertisers can "narrow in on the best performing ad very quickly" using AI tools and automated testing, says The Information's @anng